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Best Strategies for Enrolling Day Campers provides a detailed overview of several innovative
proven strategies for attracting and signing up day campers. Featuring three of the most
respected veterans in the industry, the DVD reviews how to attract new camper families and
retain existing families. The DVD examines how camps can achieve a specific niche in the
marketplace and discusses how camps can most effectively employ certain marketing
techniques to achieve and maintain a healthy level of day camper enrollment.
Among the topics covered:
- Re-enrollment
- Ease of entry
- Niche in marketplace
- Know your competition
- Price point vs. value and
competition
- Leads
- Expand pickup area
- Tours
- Disney® marketing
techniques
- Closing thoughts
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Biography
- Arthur Kessler is the director of Camp Ramaquios (Pomona, New York). A veteran of 45 years in the camping industry, Arthur was inducted into the Legends of Camping in 2005.
- Steve Schainman along with his wife, Barbara, is the director of Mohawk Day Camp (Westchester County, New York), which annually serves more that 1,000 campers—ages three to thirteen.
- George Coleman is the CEO of Coleman Family Camps, which include Coleman Country Day Camp and Coleman Cross Country.
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