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Marketing Yourself and Your Program reviews the volleyball coach's unique
and important role in the marketing process. The DVD examines some of the
tools and resources that coaches have at their disposal to help them market
themselves and their programs. The DVD also features interviews with
several of the top volleyball coaches in the game, who share their tips and
ideas on marketing.
Among the topics covered:
- Coach's unique role in the
marketing process
- Marketing defined
- What are you selling?
- Know your target market
- Coach's guide to building
alliances and partnerships
- Engage your weapons
- Keys to marketing success
- Public relations
- Timelines
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Biography
- Jodi Rudick is the owner of Advisors Marketing Group, where she has worked with thousands of clients, ranging from Fortune 500 corporations to budding entrepreneurs. Rudick has worked in both the private and public sector developing employee incentive programs, recruitment campaigns, and internal and external marketing plans. For the past 15 years, Rudick has worked exclusively in the parks, recreation, and youth-development fields. As a professional speaker and trainer, Jodi has wowed more than 1,400 audiences around the globe with her endless energy, enthusiastic passion, and unique ideas.
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