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Taking the Lead in the Media: How Camps and Camping Can Shape Their Public Image
provides an overview of how camp professionals can effectively control their image and
messages in the media. The DVD details powerful public relations strategies (both traditional
and online) that can be used by camp professionals to immediately and powerfully shape their
public image. The DVD is designed to help ensure that any press camp professionals get is the
RIGHT Press.
Among the topics covered:
- Value of media
- Evolution of media
- Good and bad headlines
- Case studies
- 10 steps towards media nirvana
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Biography
- Nancy Shenker is the owner and director of theONswitch, a marketing company dedicated to start-ups and business transformations. A seasoned marketing strategist and writer, she has over two decades of experience in consumer and business image-building, including extensive experience with summer camps. Her company has secured positive press for clients in several major national publications, including a feature story on camps that appeared in The New York Times.
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