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  Taking the Lead in the Media: How Camps and Camping Can Shape Their Public Image
  Taking the Lead in the Media: How Camps and Camping Can Shape Their Public Image
 
Our Price: $49.95

Author: Nancy Shenker (theONswitch)
Length: 59 minutes
Published: 2009
Format: DVD

Product Code: 827008843596


Description
 
Taking the Lead in the Media: How Camps and Camping Can Shape Their Public Image provides an overview of how camp professionals can effectively control their image and messages in the media. The DVD details powerful public relations strategies (both traditional and online) that can be used by camp professionals to immediately and powerfully shape their public image. The DVD is designed to help ensure that any press camp professionals get is the RIGHT Press.

Among the topics covered:
  • Value of media
  • Evolution of media
  • Good and bad headlines
  • Case studies
  • 10 steps towards media nirvana
 
Biography
  • Nancy Shenker is the owner and director of theONswitch, a marketing company dedicated to start-ups and business transformations. A seasoned marketing strategist and writer, she has over two decades of experience in consumer and business image-building, including extensive experience with summer camps. Her company has secured positive press for clients in several major national publications, including a feature story on camps that appeared in The New York Times.

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